MILE Group unites companies and brands with expertise in intelligent technologies. Each of the brands is a part of a human-centric ecosystem.

We collect and study data on human needs, behavior, motivation to build solutions and services for our customers.

In our work we use unique cutting-edge platform solutions which allow us to create most advanced tools and products.

Research

  • Top research experience in the region
  • International expertise
  • Unique longitudinal
    data platform

Rethink

  • Innovative tools and analytical approach
  • Verification, calibration, enrichment, and integration of data
  • Prediction of human behavior

React

  • Personalized offering
  • Platform solutions

We specialize in data-driven understanding of people

People Data Technology (PDT)

PDT is a unique framework developed by MILE group to analyze and forecast human behavior.

It is based on human-centric approach, several decades of sociological research and cutting-edge research technology integrated with big data, AI and ML.

PDT provides the constant cycle of enrichment, verification, and deep analysis of data on human behavior both online and offline to create personalized communications and forecasts.

History

2021
  • Launch of MILE Data and development of People Data Technology
2020
  • Launch of strategic partnership with IRi
2018
  • Formation of the MILE Group Management Company
  • Opening of Vyrka Golf Club
2017
  • Launch of Romir Single Source Panel including media monitoring
2016
  • Romir Scan Panel grows to 40,000 consumers; QR scan launch
2012
  • Launch of neuromarketing lab
  • Launch of Out-of-Home Consumption Scan Panel
2011
  • Launch of RAPP Russia, an integrated communications agency licensed from Omnicom Group
2010
  • Opening of the test lab in Moscow
2007
  • Launch of the Consumer Scan Panel
2005
  • Founding of Romir Holding
2002
  • Merger of monitoring.ru and Romir Group
2000
  • Merger of NISPI, AIST and ARPI into Monitoring.ru Group
  • Joining Euronet / GlobalNR
1999
  • Opening of Monitoring.ru, the first Russian Internet audience and online research agency.
1999
  • Launching the first Russian mystery shopping agency iMystery
1998
  • The Agency for Regional Political Studies was founded
1997
  • Establishment of the Agency for Social and Broadcasting Research
1993
  • Establishment of the National Institute for Social and Psychological Research
1992
  • Joining Gallup International. Romir becomes the exclusive representative of Gallup Int. in the post-Soviet territory
1989
  • Creation of Romir Research Center
1987
  • Creation of the first Soviet research center

Acknowledgment

2005

From 2005 to 2010 Romir was the best research company in Russia according to the Guild of Marketers

2009

Romir Consumer Scan Panel is the most innovative technology among the Gallup International network

2017

Romir won the "Time for Innovation 2017" award in the category "Best Innovation Project"

2019

Romir is the winner of the "Time for Innovation - 2019" award in the category "Innovatively Active Company of the Year

2020

MILE Group won the "Company of the Year" award at the Digital Leaders Award