Managing Intellectual TechnologiesFind out more
Mile Group is an ecosystem of companies which specialize in market research, development of communication control technologies and implementation of complex marketing projects and services.
Mile Group’s mission is to study the ever-changing world and create tools which will help our clients to harmoniously develop their business. Mile Groups lays emphasis on innovation and use of international standards.
Research holding Romir, which was established in 1987, now is the core company of the group and one of the leaders in the world and Russian markets of public opinion, media and consumer behavior research. Mile Group is successfully cooperating with top-brands in Russia and the world.
The first company that gave rise to Mile Group was founded in 1987. Continuous development and business expansion paved the way for the company that used to work within traditional social research to develop into a multi-business supporting group which offers a full range of analytical, consulting and creative services for businesses, our country and individuals.
The brand name Romir was created in 1987. Thus far, it has assembled several special-purpose research companies.
Consumer panel – Romir Consumer Scan Panel
Romir launched a leading service Romir Consumer Scan Panel for the acquisition and analysis of dynamic data on households’ and individuals’ cross consumption. The technology covers 40 000 consumers in 220 cities with the population over 10 000 people.
Customer experience – MileMystery and MileAudit
The company began to provide services for management of customer experience. In the ensuing years this area of focus grew to include two separate entities – MileMystery and MileAudit.
Communication, Creative technologies and Advertising
After the signing of a license agreement with Omnicom Group, Mile Digit started realizing communication projects.
Loyalty and motivation programs – MileLoyalty
Provides services for the development and maintenance of loyalty and motivation programs, that allows clients to develop long-term relationship with their customers.
In 2017 Mile Group, accumulated all businesses, was established.
MILEKHIN ANDREY VLADIMIROVICH
Founder of Mile Group
President of Romir
Doctor of Sociology
Candidate of Psychological Sciences