Romir specializes in marketing, media, and socioeconomic research
The largest in Central and Eastern Europe.
Romir was listed among the TOP-100 global research companies by the international Research Rating (ltd) agency which named Romir as the largest privately held research company within the area from Germany to China.
Website - www.romir.ru
The oldest independent research company
Having started its operation in 1987, Romir is the oldest and largest privately held research holding in Russia and CIS countries.
The exclusive representative of Gallup International
Romir is the exclusive representative of Gallup International Association in Russia and CIS countries. Cooperation with large international networks allows Romir to gain information/experience on advanced methods, use the latest research technologies and conduct surveys in more than 55 countries across the world.
Partnership with leaders
More than 70 companies from TOP-100 Russian manufacturers are clients of Romir.
Expertise and responsibility
Romir applies its own unique techniques of data acquisition and analysis based on a solid R&D and regional infrastructure.
All methods comply with the international standards of ESOMAR.
Romir Consumer Scan Panel – is Romir's own signature unique system solution. The aim of the research is to collect and analyze trend data on the consumption of urban households. It was launched in 2007. Verified data has been provided to customers since January 2008. The research covers more than 40 000 consumers in more than 220 cities of Russia with the population over 10 000 people.
Obtained data allows to examine home and OOH consumption of the customers, spending on goods and services. Romir Consumer Scan Panel has one vital advantage: it collects the information on households' spending on services which allows to thoroughly analyze and understand the consumer profile, behavioral features of brands' target audiences and to research a service. Data to clients is given by categories, brands, sales channels, depending on the client’s requirements.
Romir Single Source Panel (SSP) is a unique product of Romir’s team, focused on the cross analysis of all types of consumption of goods, services, media and Internet. It includes TV, radio and mobile Internet consumption of more than 4 000 people with the use of the specialized software and technical solutions. The participants of SSP are the residents of cities with population over 100 000, aged 14 years and older.
Availability of such data allows to see the patterns and relations between media consumption, Internet behavior and consumption of goods and services; to track purchases before and after ad campaigns, to evaluate its efficiency.